A group of dedicated ambassadors can bring in a lot of revenue. Businesses like Clinique and Ciroc have ambassador programs that they use to advertise products, new releases, events, and promotions. Brand ambassadors already glorify your product — creating a dedicated program just gives them an efficient way to do so. In return, all they ask for is free swag, samples or other coveted prizes.

When advertising through brand ambassador programs, you don’t just get direct access to more consumers, but you get to engage the right consumers. Brand ambassadors love your product, so it’s extremely likely that their friends will be interested in your product too. This increases relevance and thus return on investment.

When you start a brand ambassador program, you’re effectively fostering a community with your most dedicated consumers. Your ambassadors will feel a connection that is even more personal than before and may increase their product consumption in response.

You can use your relationship with brand ambassadors to obtain necessary feedback and ideas. Your brand ambassadors know your product and the community it’s marketed to. They know what people are saying as well as what they want. Use them to gain valuable information and strengthen your brand.

Social media platforms present a new marketing opportunity. With the rise of the digital era, social media platforms have become the main way for people to interact. Platforms like Facebook and Instagram allow users to openly share their actions and interests with the world. Consequently, as more and more people use these platforms to connect, brand ambassador programs become a stronger marketing tool.